Small tips for making money online with Google!

In these days Google is #1 Search Engine, in fact Search engine is one part of this BIG machine (Google). And it brings a profit as much as $1,2B (billion) per month only... Whatever they do we are the components of that big system I mean advertisers that struggle for higher positions on Google searches...
But, to understand what Google wants from advertisers became kinda 'science'. Too many books are being launched every day with titles containing gold words 'Google Adwords'+ 'profits','make money with...', 'free ads with...', etc...
The main thing to understand Google is thinking not as machine but as people do, I mean our beloved happy searchers. An example: John searches for competitive keyword-MAKE MONEY WITH EBAY, it is a niched keyword, exact. But all online marketers are paying for MAKE MONEY ONLINE keyword for the same ad, I mean ad that is supposed to be Ebay's. It is so called 'stupid taxes', if your ad is not related to your content you pay 'stupid taxes', if not you are happy, Google will increase your rank since you are giving searchers what they want.
What I have said above brings us to product splintering. What does it mean. Will explain shortly you have to make your online market more niched. As I wrote above MAKING MONEY WITH EBAY, can be divided to subniches as EBAY PROFITS SELLING JEWELRY, EBAY PROFITS SELLING CDS, and so on...The more niched your market and the more your ads are relevant to your niche the higher your Google rank, the LESS your payments to Google adwords.
Let's take a look how can you make money with that online. For example you have an e-book about selling or buying scrap metal (whole), you can splinter it to subarticles about selling/buying scrap GOLD, SILVER, etc. So your book will bring you more profits as result if you sell each article (not ebook) for lower price. Let's say your ebook cost was $27, but if you sell your subarticles for $15-17, your profit will increase no less than 10%. So as a result you got low price of your Google ad, higher position, and the best part more profits.