Affiliate programs are so popular that it is likely that you have heard of them before, even if you haven't set up your first blog. While many individuals have heard of affiliate programs, there are very few who know the ins and outs of affiliate marketing. If you are interested in making money with this outstanding opportunity, doing so may very well be the best decision that you could make, whether you are just starting out, or have been a blogmaster for some time.
Affiliate programs are business opportunities ideal for blogmasters. You can benefit from the use of an affiliate program because even though you will be selling merchandise for another entity, not only do you not have to develop your own product, the commissions can go as high as 75%
A large number of individuals participate in affiliate programs. Once you make the decision to join an affiliate program, in some cases you will need to file an affiliate partner request form, because the company needs the appropriate information to make the appropriate payments to you.
Some affiliate interests such as Commission Junction will require that they get a look at your blog before you are approved to be one of their affiliates. This is presumably because they have a good image to maintain. This procedure should pose no problems for anyone with a legitimate blog.
Once you get signed up, most of the retailers or affiliate advertisers will have customized links, banners, and professional sales materials for you to use, which is an advantage to your efforts. These banners or ads will need to be placed on your website. If one of your website visitors is interested in learning more, they can click on your link or banner. When they decide to buy your product, you will get the credit for the sale via your affiliate link, which will be provided.
The amount of money that you can make from an affiliate program will depend on a few different variables. How popular the product is is one, how much traffic you are generating to your site is another example. It is fairly easy to make good money off of an affiliate program. Logically, you should keep the products you choose to represent related to the topic of your blog so it all blends.
If you want to make even more money as an affiliate, represent more than one product. Many have achieved success with this approach.
Just think, if one of your affiliate products is doing well, how much more money do you think you could make with five or ten of them?
To get the most out of your affiliate programs, take the time to find the right one. Don't just choose the first one you run across. It is a simple matter to check and find out how well your product candidate is selling, so you can anticipate how it will work out to your best advantage.
You can start making cash from your blog within 24 hours:
http://FastCashBlogging.com
Article Source: http://EzineArticles.com/?expert=Anne_Hilton
Wednesday, July 16, 2008
Don't Stop Learning About Affiliate Marketing
You will probably be very excited when you first started out on something new. This applies to beginners when you first came on the Internet and discovered that you could make money through affiliate marketing. At that time, you probably learned everything that you possibly could and absorb in the knowledge like a sponge. However, to a certain stage, many of us stop this learning process for one reason or another.
In fact, learning about affiliate marketing is a continuous process, you should never stop learning. The reason why this is so is because everything that you learn as far as your business is concerned will definitely be able to help you in one way or another. There might come a time when you know almost everything that there is to know about your business but this does not mean that you still cannot learn little pieces of information that will be precious to you. Many people who have been doing affiliate marketing for some years still read everything that they can find on the subject.
There are several places that can actually be able to help you to find the information that you need to continue to learn. One of these is discussion boards and Internet marketing forums that are specifically centered on affiliate marketing. These websites can help you tremendously in your affiliate marketing efforts. Sometimes, someone may just share some information openly on one of these boards that can help drive your business to the next level. You would be shocked at how amazing something like this can help you.
Another place that you can get this information is through attending Internet marketing summits and affiliate marketing summits. Although these may be a bit more difficult to get to, many individuals who are super affiliates visit these seminars regularly and they are much more prone to give you information in person than they are openly on the Internet.
And now I would like to offer you Free "7 Days to Affiliate Marketing" course when you subscribe to my newsletter on Affiliate Marketing. You can get your instant access at http://www.MyAffiliateMarketingOnline.com
From Zack Lim - The Up And Coming Affiliate Marketer who provide valuable affiliate marketing information at http://www.MyAffiliateMarketingOnline.com
Article Source: http://EzineArticles.com/?expert=Zack_Lim
In fact, learning about affiliate marketing is a continuous process, you should never stop learning. The reason why this is so is because everything that you learn as far as your business is concerned will definitely be able to help you in one way or another. There might come a time when you know almost everything that there is to know about your business but this does not mean that you still cannot learn little pieces of information that will be precious to you. Many people who have been doing affiliate marketing for some years still read everything that they can find on the subject.
There are several places that can actually be able to help you to find the information that you need to continue to learn. One of these is discussion boards and Internet marketing forums that are specifically centered on affiliate marketing. These websites can help you tremendously in your affiliate marketing efforts. Sometimes, someone may just share some information openly on one of these boards that can help drive your business to the next level. You would be shocked at how amazing something like this can help you.
Another place that you can get this information is through attending Internet marketing summits and affiliate marketing summits. Although these may be a bit more difficult to get to, many individuals who are super affiliates visit these seminars regularly and they are much more prone to give you information in person than they are openly on the Internet.
And now I would like to offer you Free "7 Days to Affiliate Marketing" course when you subscribe to my newsletter on Affiliate Marketing. You can get your instant access at http://www.MyAffiliateMarketingOnline.com
From Zack Lim - The Up And Coming Affiliate Marketer who provide valuable affiliate marketing information at http://www.MyAffiliateMarketingOnline.com
Article Source: http://EzineArticles.com/?expert=Zack_Lim
Tips For a Successful Affiliate Marketing Campaign
Affiliate marketers know well the first three steps they need to take in order to run an affiliate marketing campaign:
1. Find profitable products;
2. Find a good affiliate program;
3. Promote the products on line.
But then what? Since internet marketing is not magic, in order to create a robust and successful business as an affiliate marketer you will need to learn and implement more than just these basic steps. Listed below are various tactics that many internet marketers have used to boost profits. They are so simple that they are easily overlooked.
1. Create a single sales page instead of many pages with bundles of products. It is much better to create different sites that focus on individual products.
2. Always include testimonials by satisfied customers. They increase sales, especially if you get permission to include photos.
3. Product reviews are also a great option. Customers tend to feel more confident and comfortable making a purchase if they have some basis for comparison.
4. Keep the page sequence clear and attractive: a great headline that includes your product's name; a middle section highlighting the special features and strengths of your product; and a great conclusion with a compelling call for action.
5. Offer a bonus or free report. By using an auto-responder system you will make sure to contact those customers again to remind them of your product. Make sure that when you contact them you offer a link to that page and product. Do not use their contact information to promote other sales. You can send them an announcement about new special offers to attract them back to your page.
6. Work consistently and diligently to get targeted traffic to your product. The best way to get free traffic that makes the search engines happy and earn high rankings for your site is to launch a successful article marketing campaign. If you can produce and publish an average of 2 articles per week, you can be sure to generate hundreds of targeted readers to your site in a day.
As I said before, these tips are simple. However, they require time, discipline, and action. They can work for most affiliate marketing campaigns. If you apply these tips you will be surprised at how fast you can create a consistent flow of income.
For more ideas and information about internet affiliate marketing opportunities visit http://www.mcmarketingmatters.com
Article Source: http://EzineArticles.com/?expert=Bebete_Martins
1. Find profitable products;
2. Find a good affiliate program;
3. Promote the products on line.
But then what? Since internet marketing is not magic, in order to create a robust and successful business as an affiliate marketer you will need to learn and implement more than just these basic steps. Listed below are various tactics that many internet marketers have used to boost profits. They are so simple that they are easily overlooked.
1. Create a single sales page instead of many pages with bundles of products. It is much better to create different sites that focus on individual products.
2. Always include testimonials by satisfied customers. They increase sales, especially if you get permission to include photos.
3. Product reviews are also a great option. Customers tend to feel more confident and comfortable making a purchase if they have some basis for comparison.
4. Keep the page sequence clear and attractive: a great headline that includes your product's name; a middle section highlighting the special features and strengths of your product; and a great conclusion with a compelling call for action.
5. Offer a bonus or free report. By using an auto-responder system you will make sure to contact those customers again to remind them of your product. Make sure that when you contact them you offer a link to that page and product. Do not use their contact information to promote other sales. You can send them an announcement about new special offers to attract them back to your page.
6. Work consistently and diligently to get targeted traffic to your product. The best way to get free traffic that makes the search engines happy and earn high rankings for your site is to launch a successful article marketing campaign. If you can produce and publish an average of 2 articles per week, you can be sure to generate hundreds of targeted readers to your site in a day.
As I said before, these tips are simple. However, they require time, discipline, and action. They can work for most affiliate marketing campaigns. If you apply these tips you will be surprised at how fast you can create a consistent flow of income.
For more ideas and information about internet affiliate marketing opportunities visit http://www.mcmarketingmatters.com
Article Source: http://EzineArticles.com/?expert=Bebete_Martins
Is it Really Possible to Make Money With Free Business Opportunities Online?
It must be one of the most overused words in the online home business industry. Wherever you look, there is a free this and a free that. Money-making sites often claim that you can join for free and make money without paying anything. Is this really possible? Can you really make money with free business opportunities online?
Well, believe it or not, it is possible. The affiliate marketing business model means that you actually can promote something for free and make an income.
Most affiliate marketing programs allow you to join for free, although many will expect you to upgrade to a fee-paying membership at a later date. Most of the time the choice of when you do this is up to you, and some people only do this once they have started earning. With other programs you may only get a limited period of free membership, so you will have to pay if you decide to stay with them.
The point is, within a few moments you can be set up with an affiliate identification which is coded into an affiliate website that you can start promoting straight away.
You earn a commission whenever you make a sale. The cost of doing this is nothing; there are many very effective ways of marketing for free on the internet. The only cost is your time.
However, before you resign from your job and start signing up with all the free affiliate programs you can find, you need to know a few things.
1. I have said that making money from a free business opportunity is possible. However, it is also hard work and there is much to learn first. You do need to master internet marketing methods such as article writing, blogging, forum marketing, traffic exchanges, directory submission and more.
2. The affiliate web page provided by your merchant is going to look the same as every other affiliate's web page in this program. This makes it very difficult for you to stand out and get above the competition.
3. People often like to think things over before buying, so they will often look at a website and then leave. You will have no way of following them up, and if they've already left your site, how do you ever get them back again?
But don't be disheartened. You can get round these problems and be successful. However, this is where spending a little bit of money comes in.
In order to have a unique presence on the internet you really need to create your own website and send visitors to that. You can promote all of your affiliate programs on this and make it completely unique so that it stands out from the competition. Of course, you have to pay for the hosting, but this is not really expensive at all.
In order to follow up your visitors, you capture names and email addresses through a newsletter sign-up option on your website and deliver regular emails to them via an autoresponder. Again, the autoresponder may cost some money, but again, it's not much.
Once you have a website you can also create sales pages on which you give a personal testimonial on the product or service you are promoting. You can load these onto traffic exchanges and this will put you ahead of those affiliates who are only using the merchant's web page.
So, is it possible to make money with free business opportunities online? Well, yes. But you are far more likely to be successful if you spend a little bit of money on website hosting and an autoresponder. Compared to more traditional home business start-ups, this is a tiny outlay.
Ros runs her own online business and is also a successful writer and life coach.
Find opportunities at her website at Financial Freedom Online
Ros's coaching site is at Career & Life Change Coaching
Article Source: http://EzineArticles.com/?expert=Rosamunde_Bott
Well, believe it or not, it is possible. The affiliate marketing business model means that you actually can promote something for free and make an income.
Most affiliate marketing programs allow you to join for free, although many will expect you to upgrade to a fee-paying membership at a later date. Most of the time the choice of when you do this is up to you, and some people only do this once they have started earning. With other programs you may only get a limited period of free membership, so you will have to pay if you decide to stay with them.
The point is, within a few moments you can be set up with an affiliate identification which is coded into an affiliate website that you can start promoting straight away.
You earn a commission whenever you make a sale. The cost of doing this is nothing; there are many very effective ways of marketing for free on the internet. The only cost is your time.
However, before you resign from your job and start signing up with all the free affiliate programs you can find, you need to know a few things.
1. I have said that making money from a free business opportunity is possible. However, it is also hard work and there is much to learn first. You do need to master internet marketing methods such as article writing, blogging, forum marketing, traffic exchanges, directory submission and more.
2. The affiliate web page provided by your merchant is going to look the same as every other affiliate's web page in this program. This makes it very difficult for you to stand out and get above the competition.
3. People often like to think things over before buying, so they will often look at a website and then leave. You will have no way of following them up, and if they've already left your site, how do you ever get them back again?
But don't be disheartened. You can get round these problems and be successful. However, this is where spending a little bit of money comes in.
In order to have a unique presence on the internet you really need to create your own website and send visitors to that. You can promote all of your affiliate programs on this and make it completely unique so that it stands out from the competition. Of course, you have to pay for the hosting, but this is not really expensive at all.
In order to follow up your visitors, you capture names and email addresses through a newsletter sign-up option on your website and deliver regular emails to them via an autoresponder. Again, the autoresponder may cost some money, but again, it's not much.
Once you have a website you can also create sales pages on which you give a personal testimonial on the product or service you are promoting. You can load these onto traffic exchanges and this will put you ahead of those affiliates who are only using the merchant's web page.
So, is it possible to make money with free business opportunities online? Well, yes. But you are far more likely to be successful if you spend a little bit of money on website hosting and an autoresponder. Compared to more traditional home business start-ups, this is a tiny outlay.
Ros runs her own online business and is also a successful writer and life coach.
Find opportunities at her website at Financial Freedom Online
Ros's coaching site is at Career & Life Change Coaching
Article Source: http://EzineArticles.com/?expert=Rosamunde_Bott
7 Deadly Sins For Affiliate Marketing Failure
There's no magic for any business success but there are 7 deadly poisons that guarantee instant failure of your online venture. Feeling worried? You shouldn't be for as long as you do not allow yourself to make the same mistakes as mention below.
Mistake #1: Incomplete understanding of affiliate marketing
So you know it is a web-based marketing practice in which a merchant rewards one or more affiliates for each visitor or customer brought about by the promoter's marketing efforts. This understanding only qualifies you an entry level to this trade but it is not enough to push you all the way through. Birds of a feather flocks together, if you want to do well in this industry, start enrolling yourself in free affiliate training and learn the basic.
Mistake #2: Not establishing relationship with your list.
List building plays a major role in developing good relationships with your site's customers, clients and visitors. It is like capturing traffic to use over and over again. New affiliates often fail to understand the importance of this. Money is in the list, there will be a period of effort where you're building your list for the first time, and not seeing very much in the way of commissions or response. That's perfectly ok for as long as you keep up with the consistency. Do not give up simply because you do not smell any money.
Mistake #3: Not devoting enough effort towards targeted traffic generation
Traffic generation takes time and consistent effort. There are so many ways of generating targeted traffic to your site and why are you not using any of them to move your business? You have to set an action plan and have self discipline. Write an article or two in a month and distribute them to article directories, if you simply cannot write, just try to record your voice into MP3 format and get your voice translated into words. Share your experiences with your readers like the way I am doing now.
Mistake #4: Not treating your online business as a real business
This is one of the most deadliest mistake most of the aspiring internet marketers commit. Simply because you operate this business online does not mean it is not a real business. This internet business will never be successful if you, as a owner of this business, fails to put your passion and faith in it.
Mistake #5: Your business fails because you are not focusing on the right system.
Successful affiliate marketing is easy if you get the basics right. However most of the internet marketers tend to fall into the trap of "get rich quick" scheme or simply any gimmicks that promise you a six figure monthly income. The right attitude that you should have is to follow a proven system that all successful marketers have been following. Success will not knock on your door if you are reluctant to put in a consistent effort in your internet business.
Mistake #6: Failure to re-invest
What is the most important asset in your internet marketing affiliate business? your computer? your internet access? your websites? The answer is YOURSELF. You are the key asset of your business. Failure to re invest your profits on seminars or keeping yourself updated on latest trends in this industry will eventually lead to a failure in your business.
Mistake #7: Positive thinking
Do not let a temporary failure to crash you down, what is the key element that all successful business owners should have? A positive mind! Do not focus on any setbacks, treat every failure as a stepping stone to your future success.
Never stop learning! Transform yourself into a human radar that can pick up the latest marketing methods instantly. Believe me that there's always something worth for you to learn.
Advices that work provides quality advices on work from home business ideas, health issues,hobbies tips and internet marketing guide. You can get a special work from home report here
Article Source: http://EzineArticles.com/?expert=Kel_S
Mistake #1: Incomplete understanding of affiliate marketing
So you know it is a web-based marketing practice in which a merchant rewards one or more affiliates for each visitor or customer brought about by the promoter's marketing efforts. This understanding only qualifies you an entry level to this trade but it is not enough to push you all the way through. Birds of a feather flocks together, if you want to do well in this industry, start enrolling yourself in free affiliate training and learn the basic.
Mistake #2: Not establishing relationship with your list.
List building plays a major role in developing good relationships with your site's customers, clients and visitors. It is like capturing traffic to use over and over again. New affiliates often fail to understand the importance of this. Money is in the list, there will be a period of effort where you're building your list for the first time, and not seeing very much in the way of commissions or response. That's perfectly ok for as long as you keep up with the consistency. Do not give up simply because you do not smell any money.
Mistake #3: Not devoting enough effort towards targeted traffic generation
Traffic generation takes time and consistent effort. There are so many ways of generating targeted traffic to your site and why are you not using any of them to move your business? You have to set an action plan and have self discipline. Write an article or two in a month and distribute them to article directories, if you simply cannot write, just try to record your voice into MP3 format and get your voice translated into words. Share your experiences with your readers like the way I am doing now.
Mistake #4: Not treating your online business as a real business
This is one of the most deadliest mistake most of the aspiring internet marketers commit. Simply because you operate this business online does not mean it is not a real business. This internet business will never be successful if you, as a owner of this business, fails to put your passion and faith in it.
Mistake #5: Your business fails because you are not focusing on the right system.
Successful affiliate marketing is easy if you get the basics right. However most of the internet marketers tend to fall into the trap of "get rich quick" scheme or simply any gimmicks that promise you a six figure monthly income. The right attitude that you should have is to follow a proven system that all successful marketers have been following. Success will not knock on your door if you are reluctant to put in a consistent effort in your internet business.
Mistake #6: Failure to re-invest
What is the most important asset in your internet marketing affiliate business? your computer? your internet access? your websites? The answer is YOURSELF. You are the key asset of your business. Failure to re invest your profits on seminars or keeping yourself updated on latest trends in this industry will eventually lead to a failure in your business.
Mistake #7: Positive thinking
Do not let a temporary failure to crash you down, what is the key element that all successful business owners should have? A positive mind! Do not focus on any setbacks, treat every failure as a stepping stone to your future success.
Never stop learning! Transform yourself into a human radar that can pick up the latest marketing methods instantly. Believe me that there's always something worth for you to learn.
Advices that work provides quality advices on work from home business ideas, health issues,hobbies tips and internet marketing guide. You can get a special work from home report here
Article Source: http://EzineArticles.com/?expert=Kel_S
Tuesday, July 15, 2008
Search Engine Optimization
There are so many websites all over the internet so it’s essential to promote and optimize your website. A new website needs to be visible to search engines. Before submitting your site to search engines it is very important to optimize your website. If you can not afford a search engine optimization service, make sure to follow our few search engine optimization tips to have your web site well optimized for the top placement in search engines.
Step 1. - Analyze your competition
The best way to start optimizing your web site is analyze your competition. Take a look at the web pages that currently have top rankings (Top 10) on Google for targeted keywords and try to find out what these pages have done to get these rankings.
- analyze the first top ten web sites related to your branch
- analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag
- internal and external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites that are linking to your competitors
- look how many pages they have After all you can tell is it easy to beat your competition or it is not.
Step 2. - Start to improve your website with quality content
When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help your search engine ranking if the page has nothing to do with the topic.
Step 3. Choose the right keywords.
As mentioned before, analyze your competition but never use the same keyword and description tag. There are two great resources for finding out the most effective keywords. - Overture - WordTracker
Step 4.Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is in the head section of your website and many search engines use it. Title tag should be short (about 14 words), descriptive and to the point. The title is appeared on first line in the search engines.
Step 5. Creating meta tags - DESCRIPTION Tag The next important meta tag is description tag. It describes content of your web page
- shouldn’t be longer than 120 characters
- description is for the search engines not for the viewers to see
Step 6. Creating meta tags - KEYWORD Tag
- use the most important keywords that your website represents
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words
Step 7.Creating meta tags - ROBOT Tags
Step 8. - Check your website URL before submit to search engines.
Your website should be finished without errors:
- no broken links
- no spelling mistakes
- have a good design
- no html tag mistakes
- have a site map
Step 9. - Submit your website to search engines
Submit your website into the most important search engines, it brings you the most of traffic. Make sure to submit your URL for free to www.google.com, www.yahoo.com, www.altavista.com, www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com, www.Alexa.com, www.Jayde.com, www.whatuseek.com, Open Directory (The ODP powers core directory services for some the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google directory, Yahoo directory, Lycos, DirectHit, and HotBot, MSN and hundreds of others). DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not have time to search for and submit, you can also use our search engine submission service.
Step 10. - Build your link popularity (offpage optimization)
Next significant step you should do with your website is build your link popularity. Link Popularity is the number and quality of other websites that link to your site. Top rankings depend on your link popularity. It can be done with creating a quality non-reciprocal and reciprocal links from related web sites and Internet directories, blogs, forum sites …
Robert Toth provides search engine optimization, submission and link building service since 2002 and now run Alexia Search Engine Optimization firm (http://SearchEngineOptimization-Submission.com)
Step 1. - Analyze your competition
The best way to start optimizing your web site is analyze your competition. Take a look at the web pages that currently have top rankings (Top 10) on Google for targeted keywords and try to find out what these pages have done to get these rankings.
- analyze the first top ten web sites related to your branch
- analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag
- internal and external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites that are linking to your competitors
- look how many pages they have After all you can tell is it easy to beat your competition or it is not.
Step 2. - Start to improve your website with quality content
When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help your search engine ranking if the page has nothing to do with the topic.
Step 3. Choose the right keywords.
As mentioned before, analyze your competition but never use the same keyword and description tag. There are two great resources for finding out the most effective keywords. - Overture - WordTracker
Step 4.Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is in the head section of your website and many search engines use it. Title tag should be short (about 14 words), descriptive and to the point. The title is appeared on first line in the search engines.
Step 5. Creating meta tags - DESCRIPTION Tag The next important meta tag is description tag. It describes content of your web page
- shouldn’t be longer than 120 characters
- description is for the search engines not for the viewers to see
Step 6. Creating meta tags - KEYWORD Tag
- use the most important keywords that your website represents
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words
Step 7.Creating meta tags - ROBOT Tags
Step 8. - Check your website URL before submit to search engines.
Your website should be finished without errors:
- no broken links
- no spelling mistakes
- have a good design
- no html tag mistakes
- have a site map
Step 9. - Submit your website to search engines
Submit your website into the most important search engines, it brings you the most of traffic. Make sure to submit your URL for free to www.google.com, www.yahoo.com, www.altavista.com, www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com, www.Alexa.com, www.Jayde.com, www.whatuseek.com, Open Directory (The ODP powers core directory services for some the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google directory, Yahoo directory, Lycos, DirectHit, and HotBot, MSN and hundreds of others). DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not have time to search for and submit, you can also use our search engine submission service.
Step 10. - Build your link popularity (offpage optimization)
Next significant step you should do with your website is build your link popularity. Link Popularity is the number and quality of other websites that link to your site. Top rankings depend on your link popularity. It can be done with creating a quality non-reciprocal and reciprocal links from related web sites and Internet directories, blogs, forum sites …
Robert Toth provides search engine optimization, submission and link building service since 2002 and now run Alexia Search Engine Optimization firm (http://SearchEngineOptimization-Submission.com)
make money online with SEO (Search Engine Optimization) PART 10
Conclusion
As you will soon see, search engines are one of the primary ways in which internet users will find a particular website. So that is why a site with good search engine listings is likely to see a dramatic increase in the traffic that it receives.
Although everybody wants good listings, there are unfortunately many sites which appear poorly or not at all in search engine rankings. This is because they have failed to consider just exactly how a search engine works.
In particular, they forget that submitting to search engines is only part of the equation when you are trying to get a good search engine ranking for your site. So therefore, it is important that you prepare your site through search engine optimization.
This ensures that the pages of your site are accessible to search engines and are focused in such a way that they will help improve the chances of them being found by the search engine spiders.
As you will soon see, search engines are one of the primary ways in which internet users will find a particular website. So that is why a site with good search engine listings is likely to see a dramatic increase in the traffic that it receives.
Although everybody wants good listings, there are unfortunately many sites which appear poorly or not at all in search engine rankings. This is because they have failed to consider just exactly how a search engine works.
In particular, they forget that submitting to search engines is only part of the equation when you are trying to get a good search engine ranking for your site. So therefore, it is important that you prepare your site through search engine optimization.
This ensures that the pages of your site are accessible to search engines and are focused in such a way that they will help improve the chances of them being found by the search engine spiders.
make money online with SEO (Search Engine Optimization) PART 9
How do Backlinks Help with SEO
A backlink is a link which directs others towards your site; they are also often referred to as inbound links (IBL’s). So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than others in the results pages of a search query.
Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time. Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site. This is why these feature so highly in a search engine’s algorithm. Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters. Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages). Such pages are known as link farms and they are generally disregarded by search engines. But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines.
Another way of achieving quality backlinks to a site is to entice quality visitors to come to yours.
There are a number of ways in which back linking can be achieved.
1. Reciprocal Linking - this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.
2. Site Submissions. Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories. There are many sites around which offer a service where you can submit your site details to numerous sites. Plus, if you want, you can always create your own directory of similar websites.
3. Articles. This is another way of getting great backlinks. So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also. But it is vital that any articles you write are on the subject, informative and thorough in relation to your site. Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com. This is another great way of getting even more backlinks to your site.
Below are a few tips you will need to consider in order to write good articles for your site.
a. Write in a way that your intended target audience will understand what you are trying to say. In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t be overly complicated.
b. Watch your spelling, grammar and punctuation. If in doubt, then use your spell checker.
c. Do not make your article too long. Usually a good article will consist of between 350 to 500 words.
d. Always include a resource box at the end, as this will include that all important backlink to your site. This resource box should also include a short biography regarding you and your site.
4. Blogging. This has now become an integral part of the internet, and is one of the most effective ways of linking. You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog. In fact, you will find that most blogs will be happy to link back to you. However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.
A backlink is a link which directs others towards your site; they are also often referred to as inbound links (IBL’s). So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than others in the results pages of a search query.
Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time. Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site. This is why these feature so highly in a search engine’s algorithm. Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters. Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages). Such pages are known as link farms and they are generally disregarded by search engines. But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines.
Another way of achieving quality backlinks to a site is to entice quality visitors to come to yours.
There are a number of ways in which back linking can be achieved.
1. Reciprocal Linking - this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.
2. Site Submissions. Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories. There are many sites around which offer a service where you can submit your site details to numerous sites. Plus, if you want, you can always create your own directory of similar websites.
3. Articles. This is another way of getting great backlinks. So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also. But it is vital that any articles you write are on the subject, informative and thorough in relation to your site. Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com. This is another great way of getting even more backlinks to your site.
Below are a few tips you will need to consider in order to write good articles for your site.
a. Write in a way that your intended target audience will understand what you are trying to say. In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t be overly complicated.
b. Watch your spelling, grammar and punctuation. If in doubt, then use your spell checker.
c. Do not make your article too long. Usually a good article will consist of between 350 to 500 words.
d. Always include a resource box at the end, as this will include that all important backlink to your site. This resource box should also include a short biography regarding you and your site.
4. Blogging. This has now become an integral part of the internet, and is one of the most effective ways of linking. You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog. In fact, you will find that most blogs will be happy to link back to you. However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.
make money online with SEO (Search Engine Optimization) PART 8
What is Search Engine Friendly Content
In this chapter, we will look at just what search engine friendly content is. Although you may think it is about stuffing your website with target keywords, it isn’t. In fact, you may find that you could fall foul of the search if you do this. What you need to remember is that you need to write copy that not only spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand? So it is vital that your site is user friendly to both your visitors, as well as search engine spiders.
First of all you need to answer the following questions:-
1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach it?
4. Would you like them to spend money when they get to it?
5. Or are you just providing them with information?
So you need to remember these, as they will have an impact on the copy that you write for the content of your site.
So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.
But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online price list.
So remember that you are trying to attract the search engines, but your site should be designed first and foremost for human readers. As long as a site has been designed well with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.
Just like a visitor to your site reads the copy on your page in order to figure out what you have to offer, so does a search engine. So when a search engine is looking at your page, they are looking for keyword phrases in your copy (Content).
Below are provided a number of tips which should help in your SEO using the content on your site.
1. You should have at least 200 words of copy on each page of your site. Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where you are able to. Generally speaking, once you surpass 1,000 words, the search engines will pretty much stop looking…so no need to get too long, unless the desired action you want from the visitor requires it.
This text, wherever possible, should include your most important keyword phrases, but should still remain logical and easy to read by visitors to the site.
2. Ensure that you use the phrases which you have used in the other tags on the pages during this part of the optimization process.
3. Add additional copy filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours.
These tips should not be ignored, as optimizing your page copy (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.
In this chapter, we will look at just what search engine friendly content is. Although you may think it is about stuffing your website with target keywords, it isn’t. In fact, you may find that you could fall foul of the search if you do this. What you need to remember is that you need to write copy that not only spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand? So it is vital that your site is user friendly to both your visitors, as well as search engine spiders.
First of all you need to answer the following questions:-
1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach it?
4. Would you like them to spend money when they get to it?
5. Or are you just providing them with information?
So you need to remember these, as they will have an impact on the copy that you write for the content of your site.
So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.
But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online price list.
So remember that you are trying to attract the search engines, but your site should be designed first and foremost for human readers. As long as a site has been designed well with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.
Just like a visitor to your site reads the copy on your page in order to figure out what you have to offer, so does a search engine. So when a search engine is looking at your page, they are looking for keyword phrases in your copy (Content).
Below are provided a number of tips which should help in your SEO using the content on your site.
1. You should have at least 200 words of copy on each page of your site. Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where you are able to. Generally speaking, once you surpass 1,000 words, the search engines will pretty much stop looking…so no need to get too long, unless the desired action you want from the visitor requires it.
This text, wherever possible, should include your most important keyword phrases, but should still remain logical and easy to read by visitors to the site.
2. Ensure that you use the phrases which you have used in the other tags on the pages during this part of the optimization process.
3. Add additional copy filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours.
These tips should not be ignored, as optimizing your page copy (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.
make money online with SEO (Search Engine Optimization) PART 7
How to Determine the Keyword Selection for Your Site
Making a website attractive to search engines is a key factor for its success. One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.
Keyword Selection
You will need to determine what your pages are offering and also determine which words that your potential visitors might use in order to search for the pages of your site. You then need to create keywords which are based on those words.
For the full optimization of keywords on your site you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down. Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings, abstract etc.
So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider’s do, so emphasizing your keywords from the top left and down is a good way to design a site.
However, if your pages are already built, you may be thinking it is too late to select your keywords. But it’s not. It does not matter if you choose your keywords before or after the site has gone live (although it is better to do it before, as then you will not need to rewrite the text on the pages). But if it is live, then you may have the keywords, but they may not be the right ones. Yet they could be and you have not fully utilized their optimization value. So, if you wish, by using a thorough keyword selection process, you can make sure that they keywords you are using are optimized to their fullest extent.
Also, another issue where keyword selection is concerned is you need to determine whether the keyword is too popular or competitive. So if you find sites that are already competing for high rankings using particular keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well. Therefore it is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions.
But whenever you are refining your keywords, it is important that you keep in mind that a large portion of searches carried out on the net contain three words or more. So when people are searching for answers on the internet, they will often phrase their search term as a question. Therefore many people will not use search words that describe the solution to a question. So in order to optimize your pages to their full extent, it is best if you think like the person who is searching.
Check out the Competition
This is a great way of getting ideas, and you do this by carrying out a search using keywords that you already know, and that you would like to target. Then click through the top sites that come up as a result of this search. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page. It is easy to view a sites HTML code, all you do is click on the “View” button at the top of your web browser page and then select “Source” or “Page Source”.
By developing a list of keyword phrases, you should be able to optimize each page of your site for the search engines.
Making a website attractive to search engines is a key factor for its success. One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.
Keyword Selection
You will need to determine what your pages are offering and also determine which words that your potential visitors might use in order to search for the pages of your site. You then need to create keywords which are based on those words.
For the full optimization of keywords on your site you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down. Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings, abstract etc.
So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider’s do, so emphasizing your keywords from the top left and down is a good way to design a site.
However, if your pages are already built, you may be thinking it is too late to select your keywords. But it’s not. It does not matter if you choose your keywords before or after the site has gone live (although it is better to do it before, as then you will not need to rewrite the text on the pages). But if it is live, then you may have the keywords, but they may not be the right ones. Yet they could be and you have not fully utilized their optimization value. So, if you wish, by using a thorough keyword selection process, you can make sure that they keywords you are using are optimized to their fullest extent.
Also, another issue where keyword selection is concerned is you need to determine whether the keyword is too popular or competitive. So if you find sites that are already competing for high rankings using particular keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well. Therefore it is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions.
But whenever you are refining your keywords, it is important that you keep in mind that a large portion of searches carried out on the net contain three words or more. So when people are searching for answers on the internet, they will often phrase their search term as a question. Therefore many people will not use search words that describe the solution to a question. So in order to optimize your pages to their full extent, it is best if you think like the person who is searching.
Check out the Competition
This is a great way of getting ideas, and you do this by carrying out a search using keywords that you already know, and that you would like to target. Then click through the top sites that come up as a result of this search. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page. It is easy to view a sites HTML code, all you do is click on the “View” button at the top of your web browser page and then select “Source” or “Page Source”.
By developing a list of keyword phrases, you should be able to optimize each page of your site for the search engines.
make money online with SEO (Search Engine Optimization) PART 6
Effective Use of Keywords for SEO
What you should remember is that Search Engine Optimization does not need to be complicated. What you should do is make sure that each and every page of your site is a unique entity, and needs to be treated in the appropriate manner where SEO is concerned. Below we provide you with some guidelines which should help you achieve your desired SEO results.
Get the Keywords Right
It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words which are too general. Using words that are more specific will result in a higher ranking for your site. Also, it is important that you choose words which are suitable to your site. For example, you will find that “optimizing search engines” and “search engine optimization” have completely different rankings.
Include keywords in your Page Titles
Unfortunately, a lot of people will use either inappropriate names or their company name in the page’s titles. So it is important that you include the appropriate keywords in your title, as that is they way people carry out searches on the internet.
Inclusion of keywords in your Title Tags and Meta Tags
It is vital that, for each page of your site, you include the appropriate keywords within all the page’s tags. Also, take time to go over the Meta description that you use. You should make sure that any description you use is alluring and interesting to those who are visiting your site, and include keywords within it wherever possible. There are many search engines around today which use the Meta description as the thing that will be displayed in their search results.
Keywords in Content
It is important that you make sure you include keywords in the content of your site as well. But do not over do this, as too many will result in your page being discounted by the search engines.
Using these basic guidelines in relation to keywords in relation to search engine optimization and you will find that your site can not help but be affected in a positive way.
What you should remember is that Search Engine Optimization does not need to be complicated. What you should do is make sure that each and every page of your site is a unique entity, and needs to be treated in the appropriate manner where SEO is concerned. Below we provide you with some guidelines which should help you achieve your desired SEO results.
Get the Keywords Right
It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words which are too general. Using words that are more specific will result in a higher ranking for your site. Also, it is important that you choose words which are suitable to your site. For example, you will find that “optimizing search engines” and “search engine optimization” have completely different rankings.
Include keywords in your Page Titles
Unfortunately, a lot of people will use either inappropriate names or their company name in the page’s titles. So it is important that you include the appropriate keywords in your title, as that is they way people carry out searches on the internet.
Inclusion of keywords in your Title Tags and Meta Tags
It is vital that, for each page of your site, you include the appropriate keywords within all the page’s tags. Also, take time to go over the Meta description that you use. You should make sure that any description you use is alluring and interesting to those who are visiting your site, and include keywords within it wherever possible. There are many search engines around today which use the Meta description as the thing that will be displayed in their search results.
Keywords in Content
It is important that you make sure you include keywords in the content of your site as well. But do not over do this, as too many will result in your page being discounted by the search engines.
Using these basic guidelines in relation to keywords in relation to search engine optimization and you will find that your site can not help but be affected in a positive way.
make money online with SEO (Search Engine Optimization) PART 5
What is the Basic Link Structure within a Site
This is probably the most obvious, but certainly one of the most overlooked aspects of search engine optimization. This helps to make sure that search engine spiders can actually find (crawl) all of your site’s pages. But if they can not find them, then they won’t get spidered, and this means that they won’t get indexed. In fact, no amount of search engine optimization you try will help.
Below are some points that should be taken note of in respect of link structure for your site.
Spiders can not see links which are accomplished by JavaScript. This is because, as far as search engines will be concerned, they do not exist. So if you want spiders to follow the links on your site, do not use JavaScript. In fact, you will find that Google will not spider any URL if it looks like it has a session ID in it. So any URL’s that have a longish number or odd characters (such as a question mark) in them should be avoided (these are often dynamic URL’s).
It is important that you make sure that all pages link to at least one other page. Pages which do not link out are known as “dangling links”. It is important that you structure the internal links so that targeted search terms are reinforced. So make sure that you organize your links so that your topic’s sub topic pages are linked to it (ensuring that you use the right link text that is specific to the page being linked to) and vice versa. See below for the different types of methods we mean.
Link Text (some link text
This is one of the 2 most important elements to ensure good rankings for a site. It can either be on pages within the site, or on other sites’ pages. But which ever way you do it, it is important that it is included. It is vital that you include the target page’s main search term in the link text. Also, whenever possible, do not use identical text for every link that links to a page. But if you can include the target page’s main search term in the link text instead.
In fact, links will carry more weight with search engines if the text around them is concerned with the target page’s topic and search term(s).
Title Tagsome title words
This is probably second most important element in order to get good rankings for a site. It is important that you make sure the page’s search term is contained within this tag. So place it as near to the front as possible while ensuring that the title reads well. In fact, there is nothing wrong with you placing the search term up front on its own and then follow it with a period such as “Page Rank. Google Page Rank and how do I make the most of it?” As you can see, the target search term here is of course “Page Rank”. But what you should obviously do is make sure that each page’s title tag is different from the title tags on your site’s other pages.
Description Tag
You will find that some search engines, such as Google no longer display the description like they use to. But no matter what, you should include this on each page for those search engines that do. There are even the odd times when Google will actually display them. So it is vital that you write a description that is appealing and incorporates the page’s search term into it at least once but preferably twice is better. So if you can, place one at the start or as near to the start of the description as possible.
Keywords Tag
It is important to remember that the keywords tag is never actually treated by search engines as keywords. They will be treated as text on a page. Although this tag is not effective as it used to be, there is no reason to leave it out. Instead, make sure that you put in plenty of relevant keywords and include the search term once at the front of the tag. Also, you do not need to separate keywords or key phrases with commas (as is often done) as search engines ignore these.
H Tagsome heading words
The “n” in this tag represents a number from 1 to 6. The biggest heading is represented by 1. You will find that H tags are given more weight than ordinary text in a page, and so the bigger the H size, the more weight it will have. So it is important that you include your target search term in the H tags at least once on the page, but if possible two or three times is even better. Also place your first H Tag as near to the top of the site page as possible.
Bold Text
This gives more weight to a page than ordinary text, but not as much as an H Tag does. So where ever possible, enclose the search term in bold tags occasionally where it appears on the page.
Normal Text
Whenever possible, use the search term as often as you can on the pages of your site. But ensure that they do not detract from how the page actually reads. Ensure that you use the term once or twice in the very early pages of the body text, and then as often as possible throughout. If you need to, reword small parts and add sentences to ensure that the search term is well represented in the text for good search engine optimization.
But you will probably find that each word you have in your search term will be found separately on the page. So, if you need to, add a few of them throughout the page.
Alt Text
Include your search term in the alt text of all images on your pages. It is important to remember that some systems, such as those used by Braille readers and speech synthesizers, use the alt text. So it may be advisable to make them usable while including the search term.
So in summary what you need to do is as follows:-
1. Select the main search terms you wish to use.
2. Allocate these search terms to a suitable existing page, and if you need to, split pages.
3. Organize your internal links, and then link text, to suit the target search terms and their pages.
4. If you can, organize those links from other pages to suit the target search terms and their pages also.
5. Now organize all the on page elements in order that they suit each page’s target search term.
6. Finally, now sit back and watch your site’s page rankings begin to improve.
This is probably the most obvious, but certainly one of the most overlooked aspects of search engine optimization. This helps to make sure that search engine spiders can actually find (crawl) all of your site’s pages. But if they can not find them, then they won’t get spidered, and this means that they won’t get indexed. In fact, no amount of search engine optimization you try will help.
Below are some points that should be taken note of in respect of link structure for your site.
Spiders can not see links which are accomplished by JavaScript. This is because, as far as search engines will be concerned, they do not exist. So if you want spiders to follow the links on your site, do not use JavaScript. In fact, you will find that Google will not spider any URL if it looks like it has a session ID in it. So any URL’s that have a longish number or odd characters (such as a question mark) in them should be avoided (these are often dynamic URL’s).
It is important that you make sure that all pages link to at least one other page. Pages which do not link out are known as “dangling links”. It is important that you structure the internal links so that targeted search terms are reinforced. So make sure that you organize your links so that your topic’s sub topic pages are linked to it (ensuring that you use the right link text that is specific to the page being linked to) and vice versa. See below for the different types of methods we mean.
Link Text (some link text
This is one of the 2 most important elements to ensure good rankings for a site. It can either be on pages within the site, or on other sites’ pages. But which ever way you do it, it is important that it is included. It is vital that you include the target page’s main search term in the link text. Also, whenever possible, do not use identical text for every link that links to a page. But if you can include the target page’s main search term in the link text instead.
In fact, links will carry more weight with search engines if the text around them is concerned with the target page’s topic and search term(s).
Title Tag
This is probably second most important element in order to get good rankings for a site. It is important that you make sure the page’s search term is contained within this tag. So place it as near to the front as possible while ensuring that the title reads well. In fact, there is nothing wrong with you placing the search term up front on its own and then follow it with a period such as “Page Rank. Google Page Rank and how do I make the most of it?” As you can see, the target search term here is of course “Page Rank”. But what you should obviously do is make sure that each page’s title tag is different from the title tags on your site’s other pages.
Description Tag
You will find that some search engines, such as Google no longer display the description like they use to. But no matter what, you should include this on each page for those search engines that do. There are even the odd times when Google will actually display them. So it is vital that you write a description that is appealing and incorporates the page’s search term into it at least once but preferably twice is better. So if you can, place one at the start or as near to the start of the description as possible.
Keywords Tag
It is important to remember that the keywords tag is never actually treated by search engines as keywords. They will be treated as text on a page. Although this tag is not effective as it used to be, there is no reason to leave it out. Instead, make sure that you put in plenty of relevant keywords and include the search term once at the front of the tag. Also, you do not need to separate keywords or key phrases with commas (as is often done) as search engines ignore these.
H Tag
The “n” in this tag represents a number from 1 to 6. The biggest heading is represented by 1. You will find that H tags are given more weight than ordinary text in a page, and so the bigger the H size, the more weight it will have. So it is important that you include your target search term in the H tags at least once on the page, but if possible two or three times is even better. Also place your first H Tag as near to the top of the site page as possible.
Bold Text
This gives more weight to a page than ordinary text, but not as much as an H Tag does. So where ever possible, enclose the search term in bold tags occasionally where it appears on the page.
Normal Text
Whenever possible, use the search term as often as you can on the pages of your site. But ensure that they do not detract from how the page actually reads. Ensure that you use the term once or twice in the very early pages of the body text, and then as often as possible throughout. If you need to, reword small parts and add sentences to ensure that the search term is well represented in the text for good search engine optimization.
But you will probably find that each word you have in your search term will be found separately on the page. So, if you need to, add a few of them throughout the page.
Alt Text
Include your search term in the alt text of all images on your pages. It is important to remember that some systems, such as those used by Braille readers and speech synthesizers, use the alt text. So it may be advisable to make them usable while including the search term.
So in summary what you need to do is as follows:-
1. Select the main search terms you wish to use.
2. Allocate these search terms to a suitable existing page, and if you need to, split pages.
3. Organize your internal links, and then link text, to suit the target search terms and their pages.
4. If you can, organize those links from other pages to suit the target search terms and their pages also.
5. Now organize all the on page elements in order that they suit each page’s target search term.
6. Finally, now sit back and watch your site’s page rankings begin to improve.
make money online with SEO (Search Engine Optimization) PART 4
Do not try to fool the Search Engines
Never use such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious ways. Although they may work for a short time, you not only risk getting your site penalized, but it could actually be banned from search engines altogether.
As search engines like their results to be accurate, they just do not take kindly to people trying to trick them.
Avoid the use of Frames
Although it is possible to provide workarounds that will allow a search engine robot to crawl frame based sites, these will still cause problems for any visitors who find that site through a search engine.
What happens is that when someone follows a link from a search result to a frame based site, they will end up on an orphaned document. This will, in most cases, create confusion for the user, as in many cases, vital parts of the site will be lost, such as navigational links.
Browser Detection – Be Careful
If you have to use some kind of browser detection, then make sure that it does not break when a search engine spider or any other unknown agent comes along. Unfortunately, if the spiders can not get in, then your site will not be found.
Do not waste your time with Meta Tags
You will find that most search engines do not place a great deal of value on the content contained within Meta Tags today. This is because they have been used too much by spammers. So instead, if you need to, use Meta description elements. Although keywords will not hurt, they don’t really help either, so generally it is not worth the effort to use them.
Often there are some search engine sites which will use the content of a Meta description element to describe a site in their search result listings. So whenever possible, make their contents unique and descriptive for every document or page.
As stated at the beginning of this chapter, we have provided a few basic guidelines in relation to SEO. But there is much more that can be done in order to increase your site’s visibility with search engines.
Never use such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious ways. Although they may work for a short time, you not only risk getting your site penalized, but it could actually be banned from search engines altogether.
As search engines like their results to be accurate, they just do not take kindly to people trying to trick them.
Avoid the use of Frames
Although it is possible to provide workarounds that will allow a search engine robot to crawl frame based sites, these will still cause problems for any visitors who find that site through a search engine.
What happens is that when someone follows a link from a search result to a frame based site, they will end up on an orphaned document. This will, in most cases, create confusion for the user, as in many cases, vital parts of the site will be lost, such as navigational links.
Browser Detection – Be Careful
If you have to use some kind of browser detection, then make sure that it does not break when a search engine spider or any other unknown agent comes along. Unfortunately, if the spiders can not get in, then your site will not be found.
Do not waste your time with Meta Tags
You will find that most search engines do not place a great deal of value on the content contained within Meta Tags today. This is because they have been used too much by spammers. So instead, if you need to, use Meta description elements. Although keywords will not hurt, they don’t really help either, so generally it is not worth the effort to use them.
Often there are some search engine sites which will use the content of a Meta description element to describe a site in their search result listings. So whenever possible, make their contents unique and descriptive for every document or page.
As stated at the beginning of this chapter, we have provided a few basic guidelines in relation to SEO. But there is much more that can be done in order to increase your site’s visibility with search engines.
Sunday, July 13, 2008
make money online with SEO (Search Engine Optimization) PART 3
Getting Linked
There is no easy or sustainable way in order to solve this but for one. The really only good way to ensure that your site gets linked is to ensure that it contains good content. For any site on the web, incoming links are very important, especially for Search Engine Optimization. In fact, you may find that this is the hardest part of SEO for you to implement.
But many people have found that incoming links are less important, especially where you have more specific and unique content on your site.
Make it Accessible to All
This is as important as all things previously mentioned. It is important that you make your site accessible to those who are visually impaired, as this will help search engine robots find their way around it also. It is important to remember that Google is blind, so even if you are not bothered whether blind people use your site or not (which we all should be in today’s world); you still need for it to be accessible. What this means is that you should use real headings, paragraphs and lists, and avoid using anything which may interfere with the search engines spiders.
Be Careful when making a Submission
Although this is often overrated, submitting your site to directories and search engines can actually be useful. This is especially important if the site happens to be new and has not as yet been picked up by Google and many of the other search engines that are around.
But if you do want to look at submitting it to some directories, you may want to consider using Yahoo Directory and Open Directory Project and some directories specific to your topic (for example, if you have a blog, try submitting to http://www.blog-search.info). But you will need patience, as it can take several weeks for any submissions to be processed unless you pay for it to be listed.
There is no easy or sustainable way in order to solve this but for one. The really only good way to ensure that your site gets linked is to ensure that it contains good content. For any site on the web, incoming links are very important, especially for Search Engine Optimization. In fact, you may find that this is the hardest part of SEO for you to implement.
But many people have found that incoming links are less important, especially where you have more specific and unique content on your site.
Make it Accessible to All
This is as important as all things previously mentioned. It is important that you make your site accessible to those who are visually impaired, as this will help search engine robots find their way around it also. It is important to remember that Google is blind, so even if you are not bothered whether blind people use your site or not (which we all should be in today’s world); you still need for it to be accessible. What this means is that you should use real headings, paragraphs and lists, and avoid using anything which may interfere with the search engines spiders.
Be Careful when making a Submission
Although this is often overrated, submitting your site to directories and search engines can actually be useful. This is especially important if the site happens to be new and has not as yet been picked up by Google and many of the other search engines that are around.
But if you do want to look at submitting it to some directories, you may want to consider using Yahoo Directory and Open Directory Project and some directories specific to your topic (for example, if you have a blog, try submitting to http://www.blog-search.info). But you will need patience, as it can take several weeks for any submissions to be processed unless you pay for it to be listed.
Friday, July 11, 2008
make money online with SEO (Search Engine Optimization) PART 2
Make sure your Page Titles are Descriptive
If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your site is about. This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. Also, it should be remembered that the page title is also what is used in order to link to your site from the results provided by the search engines.
As a result of this, it is important to ensure that the title on the page is one of your most important elements of your site. In fact, some people will argue that this the most important part of any site above all other things.
Use of Real Headings
This is where you need to use h1-h6 (header tags) elements for your headings. By using graphics for your headings you are able to use any typeface you want (but search engines will not pay much attention to this). Even if you do use the alt attribute to specify an alternate text for heading images, this is not anywhere near as important as using real text in a heading element.
But if you are unable to use real text, then look at the various image or flash replacement techniques that are available instead. However, be aware that there may be some risk involved in doing this. As image replacement involves hiding text, it is quite possible that you may be penalized by search engines for doing this. But at present, this kind of risk seems pretty slim.
Ensure that your URL’s are search engine friendly
It is important to use search engine friendly URL’s, as opposed to dynamically generated ones that have a query string (which lets the server know which data to fetch from a database). Unfortunately, there are many search engine robots which have difficulties with this kind of URL and they may well stop at the question mark, and so not actually look at the query string.
By using a search engine friendly URL; you are helping both your ranking and users of your site. Many sites have seen an incredible improvement just because they have changed the URL scheme on it. However, the modification and rewriting of a site’s URL can be a little tricky.
If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your site is about. This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. Also, it should be remembered that the page title is also what is used in order to link to your site from the results provided by the search engines.
As a result of this, it is important to ensure that the title on the page is one of your most important elements of your site. In fact, some people will argue that this the most important part of any site above all other things.
Use of Real Headings
This is where you need to use h1-h6 (header tags) elements for your headings. By using graphics for your headings you are able to use any typeface you want (but search engines will not pay much attention to this). Even if you do use the alt attribute to specify an alternate text for heading images, this is not anywhere near as important as using real text in a heading element.
But if you are unable to use real text, then look at the various image or flash replacement techniques that are available instead. However, be aware that there may be some risk involved in doing this. As image replacement involves hiding text, it is quite possible that you may be penalized by search engines for doing this. But at present, this kind of risk seems pretty slim.
Ensure that your URL’s are search engine friendly
It is important to use search engine friendly URL’s, as opposed to dynamically generated ones that have a query string (which lets the server know which data to fetch from a database). Unfortunately, there are many search engine robots which have difficulties with this kind of URL and they may well stop at the question mark, and so not actually look at the query string.
By using a search engine friendly URL; you are helping both your ranking and users of your site. Many sites have seen an incredible improvement just because they have changed the URL scheme on it. However, the modification and rewriting of a site’s URL can be a little tricky.
Wednesday, July 9, 2008
make money online with SEO (Search Engine Optimization) PART 1
Today we will start talking about SEO (Search Engine Optimization), since it is one of the important part of internet marketting... so let's dive in...
SEO (Search Engine Optimization), as already previously mentioned, is a sub section of search engine marketing.
Unfortunately, with SEO, there are no shortcuts, and if you are looking for a way to get quick and easy results, then this isn’t it. But instead, you will need to carry out some hard work, especially in relation to the actual content of your site.
Also, you will need to have plenty of patience, as results do not happen overnight. So if you are looking to improve the search engine position of your site, you should consider this very early on when looking at using SEO.
However, what are important are the following points:-
Good Content
This is probably the single most important point you should remember when doing SEO, especially if you want your site to be found on the web. Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good.
For the content of your site to be good, it should be factually, as well as grammatically correct. But this is not really necessary for every site that is on the web today. However, what is important is that whatever your site is about, the content actually needs to be unique and specific so that it will appeal to people. Moreover, it in fact needs to be particularly appealing to those people looking for information or who want to find your site.
By having good content on your site, visitors will return and eventually these visitors who return are more likely to link to your site. Having lots of inbound links is not only great for your site, but for search engine rankings also. It is even better if those links are from more highly ranked sites than your own.
Also, not only do you need to have good content on your site, you also need to have fresh content also. If you add new content to your site on a regular basis, you are giving your visitors more reasons for returning to it. Because of this, search engine robots will also visit your site more often as soon as they notice that you are updating it regularly. So what this means is that any new content you add, will then be indexed much quicker in the future.
Check your Spellings
If your site is written in English, then you are probably aware of the differences in spelling between American and British English. Where in the UK they will write “colour”, in the USA it is written as “color”, and the same can be said of “optimization” and “optimization”. So if you can, why not set up your machine so that the spell checker is set up as USA English rather than British English. Unfortunately, there are many words between these two languages that are often misspelled, and in fact, the same can be said for many other languages around the world.
SEO (Search Engine Optimization), as already previously mentioned, is a sub section of search engine marketing.
Unfortunately, with SEO, there are no shortcuts, and if you are looking for a way to get quick and easy results, then this isn’t it. But instead, you will need to carry out some hard work, especially in relation to the actual content of your site.
Also, you will need to have plenty of patience, as results do not happen overnight. So if you are looking to improve the search engine position of your site, you should consider this very early on when looking at using SEO.
However, what are important are the following points:-
Good Content
This is probably the single most important point you should remember when doing SEO, especially if you want your site to be found on the web. Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good.
For the content of your site to be good, it should be factually, as well as grammatically correct. But this is not really necessary for every site that is on the web today. However, what is important is that whatever your site is about, the content actually needs to be unique and specific so that it will appeal to people. Moreover, it in fact needs to be particularly appealing to those people looking for information or who want to find your site.
By having good content on your site, visitors will return and eventually these visitors who return are more likely to link to your site. Having lots of inbound links is not only great for your site, but for search engine rankings also. It is even better if those links are from more highly ranked sites than your own.
Also, not only do you need to have good content on your site, you also need to have fresh content also. If you add new content to your site on a regular basis, you are giving your visitors more reasons for returning to it. Because of this, search engine robots will also visit your site more often as soon as they notice that you are updating it regularly. So what this means is that any new content you add, will then be indexed much quicker in the future.
Check your Spellings
If your site is written in English, then you are probably aware of the differences in spelling between American and British English. Where in the UK they will write “colour”, in the USA it is written as “color”, and the same can be said of “optimization” and “optimization”. So if you can, why not set up your machine so that the spell checker is set up as USA English rather than British English. Unfortunately, there are many words between these two languages that are often misspelled, and in fact, the same can be said for many other languages around the world.
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