make money online with SEO (Search Engine Optimization) PART 4

Do not try to fool the Search Engines

Never use such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious ways. Although they may work for a short time, you not only risk getting your site penalized, but it could actually be banned from search engines altogether.

As search engines like their results to be accurate, they just do not take kindly to people trying to trick them.

Avoid the use of Frames

Although it is possible to provide workarounds that will allow a search engine robot to crawl frame based sites, these will still cause problems for any visitors who find that site through a search engine.

What happens is that when someone follows a link from a search result to a frame based site, they will end up on an orphaned document. This will, in most cases, create confusion for the user, as in many cases, vital parts of the site will be lost, such as navigational links.

Browser Detection – Be Careful

If you have to use some kind of browser detection, then make sure that it does not break when a search engine spider or any other unknown agent comes along. Unfortunately, if the spiders can not get in, then your site will not be found.

Do not waste your time with Meta Tags

You will find that most search engines do not place a great deal of value on the content contained within Meta Tags today. This is because they have been used too much by spammers. So instead, if you need to, use Meta description elements. Although keywords will not hurt, they don’t really help either, so generally it is not worth the effort to use them.

Often there are some search engine sites which will use the content of a Meta description element to describe a site in their search result listings. So whenever possible, make their contents unique and descriptive for every document or page.

As stated at the beginning of this chapter, we have provided a few basic guidelines in relation to SEO. But there is much more that can be done in order to increase your site’s visibility with search engines.